The 3rd Assault Brigade is innovatively using advertising campaigns reminiscent of WWII pinups to attract new recruits amid a challenging manpower situation in Ukraine.
Military units in Ukraine, particularly the 3rd Assault Brigade, are transitioning from traditional recruitment to distinctive marketing strategies to replenish their ranks.
Khrystyna Bondarenko emphasizes that to engage potential recruits, the military must present service as an appealing and modern lifestyle choice.
Direct recruitment efforts by individual brigades reflect a shift in Ukrainian military strategy, allowing for creative engagement with civilians to encourage enlistment.
Collection
[
|
...
]