Gail's capitalised on shifting consumer behaviour during and after the pandemic, tapping into rising interest in artisanal food and transparency in supply chains.
The news comes hot on the heels of Gail's owners hiring Goldman Sachs to prepare an auction, amid widespread speculation that the brand could fetch as much as £500 million.
McWin Capital Partners is already an investor in the bakery's parent company and has a portfolio that includes franchise rights for Subway and Popeyes.
Critics of Gail's argue that its presence in areas like Walthamstow contributes to the homogenisation of local high streets, despite the brand's strategy to integrate into communities.
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