Max needs higher prices, more ads to help support WBD's flailing businesses
Briefly

David Zaslav noted the 'inconsistency' at the Motion Picture Studio, reflected by disappointing results such as Joker 2, highlighting ongoing challenges within WBD's film sector.
WBD's overall revenue dropped 3 percent year-over-year, affecting cable and film income significantly, demonstrating that while streaming is strong, other segments are failing.
Zaslav pointed out the unsustainable nature of the current streaming landscape, advocating for mergers and acquisitions to simplify choices for consumers amidst pricing complexities.
He suggested that changes in the political landscape could provide new opportunities for industry consolidation, which may accelerate necessary innovations in the streaming market.
Read at Ars Technica
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