Property companies indicate that for many wealthy buyers, health and wellness activities have become the primary attraction in the Alps, surpassing traditional skiing.
Knight Frank's report reveals health and wellness are now higher priorities than skiing or snowboarding for wealthy Alpine property buyers, reflecting changing lifestyle preferences.
The growing demand for wellness experiences in the Alps signifies a broader trend where luxury consumers prioritize rejuvenation and personal wellness over conventional winter sports.
As reported by Bain & Company, there’s a noticeable shift in consumer spending from tangible goods to luxury experiences, especially those focused on wellness.
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