The Dead Serious hoodie was the holy grail of my early teenage years... hopefully a younger generation can appreciate the importance of this as well.
Jonas Bevacqua's vision to bring multiculturalism to streetwear still resonates today, influenced by hip-hop and skate culture, redefining what streetwear could mean.
ComplexCon attendees will witness how modern creators reimagine this streetwear staple in an interactive installation honoring the past, present, and future of the genre.
The hoodie's bold skeleton design quickly became an emblem of counterculture, and its recognition remains timeless.
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