Louis Vuitton Draws on the Soft Power of Women for S/S25
Briefly

The last show at Paris Fashion Week emphasized the importance of French fashion, with a nostalgic nod to its historical influence that first emerged in the 1890s.
Nicolas Ghesquière’s designs captured the 1890s silhouettes whilst injecting modernity by prioritizing movement and suppleness over the historic rigidity of haute couture.
Ghesquière introduced the concept of 'soft power' in his collection, implementing both rigidity and fluidity to create unexpected and dynamic silhouettes.
The collection reflected a nuanced view of femininity, reminiscent of women in the 1890s who used charm as a form of societal influence.
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