"LeBron's tongue-in-cheek reaction to Kylian Mbappe's rejection of a $776m offer from Saudi Arabian club Al-Hilal might have seemed innocuous enough. However, his later visit to Saudi Arabia could signal potential interest from major players in the NBA to explore further financial opportunities with the Saudi Basketball League, driven by the disruption we've seen in traditional sports like soccer and golf through substantial financial investments from the Saudi Public Investment Fund."
"The NFL has been strategically investing in the UK market, laying the groundwork for a franchise in London for years. The growth in popularity of American football in the UK, evidenced by an estimated 14m fans, is significant enough that the league would consider permanent expansion there. With a suitable stadium already in place, the timing may align well for a franchise launch soon."
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