Priya Raghunatha, Vice President of Digital Strategy at LPL Financial, emphasizes the importance of aligning digital strategies with organizational goals. Her approach involves two main lenses: a data-driven perspective focused on measurable outcomes, and a perception-driven view that considers customer experiences and needs. Raghunatha highlights her commitment to mentorship and actively seeks to empower the next generation, particularly women in the workforce. She believes creating influence and opportunities is essential for fostering diverse leadership in the industry.
Strategies are always shaped by our experiences and what has worked for us in the past. I've become a firm believer that the fundamental principle for any successful strategy is to understand the goals of the organization.
It's important to understand who you are trying to solve the problem or build the opportunity for. What may work for one customer segment may not work for another.
I look at digital strategy through two lenses: one is more tangible and data-driven and the other is softer and more perception-driven.
As a woman in the workforce, I strive to expand my influence and create a seat at the table for the younger generation of students and professionals.
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