This year's Lay's Super Bowl ad, directed by Taika Waititi, centers around the heartfelt story of a young girl who rescues a potato and nurtures it until harvest. The ad spotlights the lives of multi-generational farming families, emphasizing their hard work and dedication. Featuring minimal dialogue and a nostalgic soundtrack, the ad draws on Waititi's storytelling strength, resonating emotionally with audiences. It marks Lay's return to the Super Bowl spotlight after a hiatus since 2022 with a focus on authentic agricultural roots and community values.
The Lay's potato chips ad directed by Taika Waititi showcases the dedication of multi-generational American farming families, highlighting a young girl's emotional journey with potatoes.
Waititi's 'Little Farmer' ad for Lay's combines minimal dialogue and a heartfelt soundtrack to celebrate the hard work of farmers behind the beloved snack.
Collection
[
|
...
]