"This was absolutely egregious," said George Gascon, district attorney for Los Angeles County. "This is clearly a sign to steal from the public. This isn't like an accident. This is a major corporate policy to rip off the consumer."
Lamps Plus effectively advertised a price guarantee, knowing it would never have to pay out a 120% price match. They made a guarantee to pay the customer 20% above the lower-priced fixture.
Prosecutors from multiple California counties brought the civil complaint against Lamps Plus following a four-year investigation that began when a deputy DA stumbled onto the scheme while shopping online.
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