Reform UK's favourability rating stands at 29%, the party's highest ever, outpacing major leaders like Kemi Badenoch, Ed Davey, and Keir Starmer.
Ipsos Director of Politics Kieran Pedley noted, as 2024 ends, Labour's favourability ratings have decreased despite earlier victories, creating an opportunity for Reform UK.
Farage's recent meeting with prominent figures like Elon Musk and Nick Candy highlights potential financial backing for Reform UK, indicating growing support.
Polls indicate a troubling outlook for Labour, with 58% of voters believing the UK is heading in the wrong direction post-Autumn Budget.
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