The article discusses how small businesses in Los Angeles are struggling after devastating fires affected several areas, including Malibu and Pasadena. Despite some businesses surviving, they are facing challenges such as significant decreases in customer foot traffic and sales. Data revealed a striking drop in business operations, with Malibu and Pacific Palisades witnessing declines of over 60% compared to last year. Small business owner Christopher Tompkins shared personal fears about his restaurant’s survival during the fires, emphasizing the economic toll on various stakeholders beyond the wealthy.
That felt devastating and also terrifying because everything was so close. The fire was on our road. The fire was around the restaurant. Personally, I thought we were done for, I thought everything was lost.
While many businesses in the path of the fires were destroyed, the ones that remain standing face their own set of challenges, seeing significant decreases in foot traffic and sales.
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