Brownlee explained that early on in his channel's existence, most of his revenue came from AdSense. This means the money coming in based only on Google advertisements. This was then compared to his current revenue stream, where the majority of income is derived from sponsorship deals.
The size of the figure is related to the phenomenon of 'Techtober'. This is the informal name that has been given to the practice within the consumer electronics sector of releasing new products in October. This allows hype to build for the new product before it goes on wish lists ready for the December holiday season.
Of course, since Brownlee's business is reviewing and recommending tech, October is an extremely busy time of year for him. All that hard work of testing and reviewing the dozens of new products eventually results in a reward in the form of a nice big paycheck.
The term 'Influencer' is thrown around a lot, but Youshaei correctly points out that Brownlee is an influencer in the most basic sense, impacting consumer choices with authenticity.
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