Kara Swisher is determined to gather wealthy, civic-minded investors to potentially purchase The Washington Post, believing it needs a new approach to thrive digitally.
Swisher expressed her frustration over the Post's current state, stating, 'It's so maddening to see what's happening. The Post can do better... Why not me? Why not any of us?'
Reflecting on her past with The Post, Swisher aims to reinvigorate it by addressing internal issues and the challenges of the broader media landscape, emphasizing a need for focused leadership.
As Swisher explores forming a consortium of investors, she acknowledges the risk involved but feels compelled to act, especially if Jeff Bezos considers selling in the future.
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