Kanye West's Super Bowl ad led people to YEEZY.com, which promoted a swastika T-shirt. Following backlash, Shopify removed the site as it violated commerce rules. The incident escalated after West praised Hitler and identified himself as a Nazi in social media posts. Shopify's spokesperson highlighted the need for merchants to adhere to platform rules. The media agency USIM, which brokered the ad purchase, terminated its partnership with Ye after his controversial comments.
All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.
Doug Livingston, president and chief operating officer of USIM, said the agency immediately ceased working with Yeezy LLC after seeing the 'disparaging and vile comments' Ye had posted.
Collection
[
|
...
]