Ken Haskett, Section Chief for the Los Angeles County Fire Department, stated that 'well over 5,000 homes have been destroyed just in the Palisades'. This devastation has prompted a community response to illegal price gouging, particularly in the rental market.
A grassroots initiative has emerged via a Google Sheet, which aims to 'name and shame' landlords increasing rents substantially. So far, of the 427 reviewed listings, many claims of illegal price hikes have been validated.
One user reported a significant rent increase, mentioning a four-bedroom home jumped from $16,000 to $24,000 just as 150,000 residents were displaced due to wildfires. They insisted that 'LA landlords must pay for this'.
An X user remarked, 'Just reported my old landlord' for price gouging amid the chaos of the fires, signifying that tenants are taking proactive measures against unfair rent increases.
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