While Netflix's strategy often involves cutting shows that fail to gain viewership quickly, the decision to bring John Mulaney's live talk show back suggests a different approach to comedy, particularly live performances. Mulaney’s previous show, Everybody's in LA, demonstrated the potential for a successful weekly variety format despite its modest audience, indicating Netflix may be betting on the unique aspects of live comedy shows and their ability to engage viewers in real-time.
Bela Bajaria, Netflix’s chief content officer, described Everybody’s in LA as ‘bold, original, and fresh’, highlighting the unpredictability that live shows can offer. He seemed optimistic that collaborating with Mulaney would bring forth a fun and engaging experience for audiences, suggesting a commitment to exploring the diversity of programming on the platform beyond just scripted content.
The willingness of Netflix to invest in a production by John Mulaney, backed by his production company, points to a strategic shift. Historically, Netflix has axed shows that don’t blossom into hits quickly, but the platform’s cautious support of comedic formats like Mulaney’s shows that they recognize comedy’s potential for low production costs and high audience engagement may open up new opportunities for comedic collaboration.
Despite the challenges of developing a contextual audience, Netflix appears to embrace the live talk show format, especially with a high-profile comedian like John Mulaney at the helm. Past controversies surrounding comedian specials seem to create a unique space for live performances that can foster unpredictable yet authentic viewer experiences, potentially yielding a loyal viewership if executed successfully.
[
Collection
]
[
|
...
]