In a bid to maintain media impartiality, Jeff Bezos has decided that The Washington Post will not endorse candidates in the upcoming presidential election, calling it a "principled decision".
Bezos acknowledges the media's credibility crisis, citing Gallup data on declining trust, and emphasizes that ending endorsements is a "meaningful step in the right direction" for restoring reader confidence.
While Bezos maintains that presidential endorsements don’t influence elections and only create a perception of bias, research indicates that they do impact voter support for recommended candidates.
He argues that blaming external factors for the media's credibility decline won't help, stating, "Complaining is not a strategy," and calls for accountability from within the industry.
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