Sara Aiko, founder of the travel agency Curated Kyoto, remarked that while the initiative appears to encourage travel to lesser-known areas, 'people will continue to flock to popular destinations like Tokyo, regardless of free tickets, because they are major attractions.' This highlights the challenge of dispersing tourists effectively, as iconic sites remain irresistible draws, making it difficult for alternative regions to gain traction.
Ben Julius, founder of Tourist Japan, emphasized that his clients overwhelmingly prioritize traditional tourist spots: 'Around 90% of my clients visit the same popular locations: Tokyo, Kyoto, Mount Fuji, and Osaka. The majority of visitors are first-time visitors, and when people visit Japan for the first time, they won't miss the must-see cities.' This underlines the persistent allure of Japan's famed destinations amid efforts to diversify tourist traffic.
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