Celebrity chef Jamie Oliver has called for vigilance against 'lorryloads of posh cheese' being sold cheap after 22 tonnes of cheddar was stolen from Neal's Yard Dairy.
Oliver emphasized the oddity of the theft, pondering the fate of the stolen cheese: 'Are they going to unpeel it from the cloth and get rid of it in the fast food industry?'.
Neal's Yard Dairy has pledged to pay the cheese producers despite the theft and is working closely with the police to track down the culprits.
The firm urged global cheesemongers to alert them if suspicious sales of clothbound cheddars occur, particularly those with detached tags.
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