The expansion of Major League Soccer continues as the league prepares to grow to 30 teams by 2025 with the addition of San Diego FC.
Jameson has been named the official whiskey of MLS and will also sponsor hospitality for the annual All-Star Game, reflecting MLS's growth.
Pernod Ricard's CEO Conor McQuaid stated, 'Soccer is skyrocketing in North America, and the MLS community has some of the most energetic fans...'
This sponsorship highlights the league's connection to fans, promoting a sense of camaraderie through shared experiences, as noted by McQuaid.
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