Starbucks has returned the Pumpkin Spice Latte to U.S. and Canada menus. The Pumpkin Spice Latte is the company's most popular seasonal beverage, with hundreds of millions sold since its 2003 launch. Multiple competitors introduced pumpkin-flavored drinks, including Dunkin' in 2007 and McDonald's in 2013. Early tests sold the drink in 100 stores in 2003 before national rollout. Starbucks sold the drink in 79 markets in 2024 and reported $36.2 billion net revenue in its 2024 fiscal year compared with $4.1 billion in 2003. Mentions of pumpkin spice on U.S. menus rose 33.8% from 2014 to 2024.
Want a little autumn in your August? You're in luck.The seasonal Pumpkin Spice Latte has returned to Starbucks menus in the U.S. and Canada.The Pumpkin Spice Latte is Starbucks' most popular seasonal beverage, with hundreds of millions sold since the espresso drink's 2003 launch. It's also produced a host of imitations. Dunkin' introduced pumpkin-flavored drinks in 2007; it beat Starbucks to market this year when its fall menu debuted last week. McDonald's introduced a pumpkin spice latte in 2013.
- 100: Number of Starbucks stores that sold the Pumpkin Spice Latte during a test run in Vancouver and Washington in 2003. The following year it launched nationally.- 79: Number of markets where Starbucks sold the Pumpkin Spice Latte in 2024. At the time, the company had stores in 85 markets around the world. It now operates in 88 markets.- $36.2 billion: Starbucks' net revenue in its 2024 fiscal year, which ended last September.
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