Kodak had a 90% market share in the 1970s but failed to innovate in digital photography, leading to its 2012 bankruptcy—signifying the dangers of stagnation.
Google recognized AI’s potential with its 2014 acquisition of DeepMind yet hesitated to launch products, allowing competitors like ChatGPT to threaten its search ad revenue.
ChatGPT, launched just two years ago, surpassed Google in monthly traffic, reflecting how rapid innovation can disrupt established industry leaders.
Apple disrupted itself with the iPhone, which cannibalized its own iPod, demonstrating that timely disruption can lead to greater success and industry leadership.
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