The so-called 'new' Enron may actually be a clever marketing stunt, disguising itself as a legitimate enterprise while peddling merchandise online, underscored by their claim of offering a 'big' announcement.
With the Enron trademark purchased by The College Company and the website declared a 'protected parody', it's clear this relaunch serves more as entertainment rather than a serious business venture.
Despite the ominous legacy of the original Enron's collapse, the recent actions suggest a tongue-in-cheek approach to corporate reputation, possibly mocking the very idea of a comeback.
It's fascinating how a company once synonymous with scandal is now leveraging its notoriety to draw attention, even if it’s ultimately for humor rather than genuine corporate renewal.
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