Adam Mosseri illustrated that Instagram adjusts video quality based on viewer engagement, stating, "If something isn't watched for a long time because the vast majority of views are in the beginning, we will move to a lower quality video. And if it's watched again a lot we will re-render at a higher quality video." This reflects Instagram's strategy to optimize content based on user interaction and viewing patterns.
In addressing varying internet speeds, Mosseri noted, "if someone is watching on a slower internet connection, that will also result in videos being rendered in lower quality. The goal is to show people the highest quality content that we can." This highlights Instagram's adaptability to user circumstances.
Further explaining the algorithm, Mosseri said, "We bias to higher quality (more CPU intensive encoding and more expensive storage for bigger files) for creators who drive more views. It's not a binary threshold, but rather a sliding scale." This emphasizes the balanced approach Instagram takes in managing video quality.
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