The swift rise of sextortion in the past year has put teens at a severe disadvantage against bad actors determined to blackmail them for money.
The Instagram campaign aims to make it more difficult for people to use the platform for sextortion while also educating teens and parents about the problem.
It's a devastating threat - and joint initiatives like this that aim to inform kids about the risks and empower them to take action are crucial.
The new features include efforts to detect and block 'scammy' accounts, surfacing certain safety notices, and better secure ephemeral images or videos sent via private message.
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