Instagram Adds Transparency Labels to Business Chats
Briefly

Instagram has implemented a new feature, labeling business chats to ensure transparency for users. This initiative aims to clarify the distinction between personal and business conversations, while also enhancing user experience by offering insights into how business messages can be used. The update focuses on improved response times and personalized advertising. Importantly, this change does not affect personal messages, nor does it modify Instagram's privacy policy or terms of service, maintaining a separation between personal and business interactions.
In our pursuit of transparency, we have introduced the label "Business chat" on Instagram to clearly differentiate these messages from personal interactions.
We aim to provide users with information about how we utilize business messages to enhance engagement through improved response times and tailored advertisements.
Read at Social Media Today
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