Entering SModcastle Cinemas, the New Jersey movie theater owned by filmmaker Kevin Smith, is like approaching the altar of a giant shrine to raunchy slacker-cinema. Gracing one wall is a mural of memorable characters from Smith's movies, like Elizabeth Banks and Seth Rogen in 'Zack and Miri Make a Porno' and Mark Hamill as Cocknocker in 'Jay and Silent Bob Strike Back.' Posters from his films and live podcast events line the hallways leading to the five screens mazed through the building. Smith often hosts events and introduces movies, making SModcastle a hub for fans.
"Birthday parties are one of our biggest moneymakers," he says. Over his 30-year career, Smith has been called many things, but shrewd businessman is not one of them. Yet his artistic appeal has helped Smith turn himself into a viable brand. Though modest by design, SModcastle Cinemas is the latest testament to the power of the grassroots-level hustle that propelled Smith to stardom with 'Clerks' in the 1990s."
Collection
[
|
...
]