A Macy's employee remarked, "in-person stores are still holding on, and we're still making our numbers because people are shopping," highlighting the enduring importance of physical retail.
Brandon Nova, owner of Bring It Back store, shared that they "actually passed [our] goal, so that was good," reflecting the positive trend among small businesses during the holiday season.
The NRF projected Americans would spend a record-high $989 billion on holiday shopping this year, indicating a significant growth in consumer spending compared to previous years.
Despite a rise in holiday shoppers, there were 7,300 retail store closings this year; Family Dollar and CVS were among the most affected, showing a contrasting trend.
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