I'm trying to sell pickleball paddles online. An e-commerce expert advised me on how to make the most of Amazon and Shopify - and why paid ads are essential.
Briefly

"Amazon is guaranteed traffic. There's a guaranteed flow of people who are going to your product and they'll see it as a viable option. While Shopify can give you better margins, without initial traffic, you can easily get lost in the shuffle. The hybrid approach allows you to leverage both platforms effectively."
"Creating a brand is not only about the product; it's about the story you tell, how you position it in the market. You need to convey why your paddles are unique and worth purchasing, differentiating from all the other options available out there."
Read at Business Insider
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