The culture is reflecting a shift from the structured self-improvement of the 2010s to the messy decadence of the 2020s, encapsulated by the album Brat by Charli XCX.
In her recent acceptance speech, Charli XCX highlighted that the cultural pendulum has swung towards messiness, emphasizing the value of personality and embracing chaos.
Brand strategy consultant Eugene Healey noted that successful advertising today is chaotic and entertaining, saying, 'If brands are still going to sell me something I don't need, at least make a spectacle out of it.'
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