I shopped at Kohl's to see how stores are taking 'aggressive action' to boost plummeting sales
Briefly

Kohl's is focusing on its partnership with Sephora to enhance retail performance, as CEO Tom Kingsbury emphasized the urgency of reversing declining sales amidst increasing competition.
Despite being recognized as a 'winner of the retail apocalypse' in 2018, Kohl's now faces substantial challenges, citing an 8.8% drop in net sales and a 9.3% decline in comparable sales.
CEO Tom Kingsbury declared, 'We are not satisfied with our performance in 2024 and are taking aggressive action to reverse the sales declines,' underscoring the company's proactive stance.
With Kingsbury stepping down in January to be succeeded by Ashley Buchanan, Kohl's faces a pivotal moment that could redefine its strategic direction amidst ongoing retail struggles.
Read at Business Insider
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