The beverage industry is undergoing a significant transformation, heavily influenced by a growing emphasis on health, wellness, and mindful consumption, reshaping social norms around alcohol.
The non-alcoholic beer market alone was valued at $22 billion in 2023 and is projected to grow to $40 billion by 2032, reflecting increasing demand for sober options.
Adaptogens and nootropics in non-alcoholic beverages serve functional purposes, aiding stress management, enhancing creativity, and promoting relaxation, thus creating more purposeful drinking experiences.
A report by IWSR Drinks Market Analysis revealed a 29% increase in the U.S. no-alcohol category compared to 2022, significantly outpacing low-alcoholic beverages.
Collection
[
|
...
]