Oxford University Press announced that 'brain rot' is the word of the year for 2024, with its usage increasing 230% from last year, reflecting a global concern about the oversaturation of trivial online content.
Oxford's definition of brain rot highlights the supposed deterioration of a person's mental state due to overconsumption of unchallenging material, making it a timely expression of modern digital distractions.
Casper Grathwohl, President of Oxford Languages, emphasized that 'brain rot' encapsulates the conversation about how individuals engage with technology and spend their leisure time, resonating deeply with voters.
The winning term, chosen through public vote and expert analysis, outperformed finalists like 'demure', 'slop', 'dynamic pricing', 'romantasy', and 'lore', showcasing a cultural shift in the way we view online consumption.
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