A Big Hairy Audacious Goal (BHAG) is a bold, long-term target designed to energize an organization, push boundaries, develop successful habits, and inspire action toward a larger vision.
The power of the BHAG is that it gets you out of thinking too small. A true BHAG is ambitious-something that can take a decade or even more to accomplish.
When looking for long-term success, the difference between ordinary and extraordinary can often be defined by your Big Hairy Audacious Goal (BHAG). These bold, audacious goals are a unifying focal point for visionary companies.
Whether climbing Mount Everest or landing a man on the moon, history shows us that great achievements begin with a true BHAG. Jim Collins and Jerry Porras introduced the term in their book 'Built to Last'.
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