Buying points with Southwest's new promotion allows travelers to acquire Rapid Rewards points at a discounted rate, potentially lowering travel costs during the holiday season.
This limited-time offer allows members to purchase 3,000+ Rapid Rewards points at 50% off, priced at 1.5 cents per point, capped at 60,000 per day.
For many travelers, particularly those close to their next free flight, purchasing additional points at a discount can lead to significant savings as the holiday travel period approaches.
Southwest's partnership with Icelandair also adds value for members, as it expands options for earning and redeeming points for international travel starting in 2025.
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