Dunkin's Boosted Status is a tier within its Rewards program that incentivizes customer loyalty by offering enhanced benefits for members who visit 12 times in a month. Eligible customers earn 12 points per dollar for three months, allowing them to accumulate points more quickly and redeem rewards, such as donuts and drinks, at a better value. The reward points system underwent a significant update in 2022, aiming to provide improved engagement and satisfaction for members, albeit facing some criticism regarding its implementation and structure.
Dunkin' Rewards members who visit Dunkin' 12 times in a single month are upgraded to Boosted Status, earning 12 points per dollar for three months.
In that time, customers can save up points at a 20% increase, which they can later exchange for rewards using the Dunkin' mobile app.
Dunkin' announced that it'd be rehauling its rewards system in 2022, intending to upgrade and automatically enroll previous program members.
The most expensive category for rewards is espresso and frozen drinks for 900 points, showcasing the value of increased benefits for loyal customers.
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