Bundling occurs when you offer multiple products or services together as a single package. It often comes with a discount when compared to purchasing each item separately.
In competitive markets, bundling can provide leverage that translates into achieving your sales goals, allowing for better pricing flexibility and enhancing overall profitability.
Pure bundling is ideal when bundled products complement each other closely and are designed to work together seamlessly. This strategy maximizes the perceived value for the customer.
Sales experts utilize techniques built to help the client make the right choice, with product bundling being a key strategy that enhances perceived value.
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