The article discusses the transformation of college athletes from amateurs to empowered individuals through NIL deals, which has impacted the recruitment landscape even at the high school level. Shannon Terry, a seasoned entrepreneur, established On3, a media and technology company, to address the emerging needs of this new era in sports. In a context where schools are chosen based on financial offers, On3 strives to centralize information and shape narratives around collegiate and youth sports, following Terry’s history of building successful sports media platforms.
Gone are the days when college athletes were mere amateurs, playing for pride and scholarships, their talents confined to the field and their bank accounts empty.
Recognizing the chaos and opportunity in the evolving landscape, Terry founded On3 - a cutting-edge media and technology company delivering news, analysis and data about college, high school and youth sports.
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