Kendrick Lamar's 'Not Like Us' has become a cultural phenomenon, becoming the unofficial theme song for the Los Angeles Dodgers' World Series victory and a significant factor in his selection for the Super Bowl LIX halftime show.
Jay-Z's collaboration with the NFL aims to energize Super Bowl performances, leveraging his cultural influence and the strategic selecting of artists like Lamar, ensuring relevance in the ever-evolving entertainment landscape.
The partnership between Roc Nation and the NFL not only focuses on music but also incorporates serious social justice initiatives, showing Jay-Z's commitment to infusing cultural importance into sports entertainment.
Kendrick Lamar's immense popularity and timely relevance in 2024 made him a prime choice for the Super Bowl halftime show, despite some local discontent, highlighting the competitive nature of artist selection.
Collection
[
|
...
]