How the 'twinkling tree' became this year's 'it' holiday decor item
Briefly

Social media platforms like TikTok have accelerated this trend, inspiring shoppers to explore unique lighting options for their holiday decor. This has led to heightened interest in twinkling Christmas trees.
TikTok videos have detailed comparisons of twinkling trees, driving up consumer engagement and sales, showcasing the meticulous design differences of various competitor offerings.
Read at Fast Company
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