How 'Not Like Us' turned Kendrick Lamar into a Super Bowl halftime show headliner
Briefly

Kendrick Lamar's journey to headlining the Super Bowl in 2025 reflects a significant turnaround in his career. Previously seen as in a lull post-2017, his recent track 'Not Like Us' reinvigorated his presence in the music scene. This song not only revitalized his image but also earned him five Grammy awards, showcasing his return to form. As he prepares for the biggest stage in music, Lamar's evolution from a perceived mid-career slump to a headline act underlines the impact of single releases on an artist's trajectory.
Kendrick Lamar's recent trajectory highlights how a single track can reshape an artist's standing, propelling him to become the first solo rapper to headline the Super Bowl.
Lamar was in a 'midlife lull,' but his latest work, particularly 'Not Like Us,' revitalized his image and solidified his position in the music industry.
Read at New York Post
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