Hamish Goodwin, a Guinness drinker who recently fell in love with Murphy's, notes that the lesser-known stout appears to be becoming more common in bars across London.
Chris Wold mentions opting for alternative stouts wherever possible, expressing satisfaction at finding Murphy's in a pub when Guinness wasn't available.
Diageo is nearly doubling its output of Guinness 0.0, now Britain's best-selling non-alcoholic beer, amidst a significant sales growth that has resulted in a Christmas shortage.
Despite an overall decrease in beer sales, demand for stout in supermarkets significantly increased, with Murphy's experiencing a remarkable sales rise of 632% in December.
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