Musk has been using this distribution channel since xAI launched its first version of the Grok large language model, adding features like trending story summaries and AI-generated questions on posts as well as releasing the Grok chatbot (initially) to X users exclusively.
xAI's takeover of the platform once known as Twitter is so unmistakable that even its branding has crept into X's most visible real estate, with "xAI Grok" now commanding prominent placement in the app's main toolbar.
The chatbot also appears to be adding location-based queries, letting users ask about things nearby, like grocery stores.
xAI and X have perhaps the closest and most complex relationship of all of Musk's companies. On paper, all xAI staffers are also X employees.
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