Mark Acton emphasizes that datacentres must address the underlying IT load and drive behavioral changes in digital service consumption to tackle rising emissions.
Acton argues that the current focus on metrics like PUE is inadequate, as datacentres' issues stem from low utilization and excess redundancy, urging the need for optimization.
The concept of an energy passport tied to consumption could educate consumers on the real costs of digital services, influencing healthier usage patterns and reducing emissions.
Rethinking consumption models, such as charging for internet use or introducing a consumption tax, could limit demand for digital services and reduce energy consumption footprints.
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