How Brands Can Act Responsibly During a Crisis
Briefly

In a time of crisis, community can be a powerful force. Charla Schlueter, despite her losses, opened up Gamers' Haunt to provide a space for normalcy and connection.
Schlueter’s ability to create a welcoming environment in the aftermath of the hurricane exemplifies how small businesses can act as community anchors during tough times.
By shifting her game shop to a neighboring kung fu studio, Schlueter highlights the importance of resilience and adaptability for small businesses facing challenges.
This situation reveals that even in difficulties, a brand's personality and commitment to its community can turn a crisis into an opportunity for deeper engagement.
Read at Hubspot
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