Amtrak’s 'Summer Train-Tacular' ad humorously promotes train travel over flying, parodying 90s Monster Jam ads while showcasing its California Zephyr, Coast Starlight, and City of New Orleans train lines. The video has garnered significant engagement, amassing 418,000 views on Instagram and nearly half a million shares across platforms. As part of a larger strategy, Amtrak is updating its services and infrastructure to double its annual ridership by 2040, targeting younger, digitally savvy travelers.
"Little bags of pretzels? No way! Tiny windows? I don't think so! Middle seats? Get outta here! Take the train instead," the narrator shouts, adding, "Over 18 inches of seat-but you'll only need the edge!"
Amtrak is in the process of building new high-speed rail lines, upgrading its train car design, and renovating its stations-all in an effort to double its 2024 record of 32.8 million annual riders by 2040.
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