According to a recent report by CBRE Hotels Research, U.S. revenue per available room is projected to grow by only 1% this year, significantly lower than earlier forecasts.
This year has seen notable successes in the hotel industry, particularly in the UAE, where revenue per available room has risen by 30% compared to 2019.
Klook is evolving its business model by expanding into domestic travel and social commerce, pivoting from its previous focus, which was predominantly cross-border.
Priceline is pioneering the integration of OpenAI's voice technology into its services, allowing users to interact with its AI chatbot named Penny to book hotels.
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