Hot Pockets is reinventing its product by eliminating the microwave susceptor crisping sleeve, promising to reduce waste and enhance the consumer experience through sustainability.
Designed with practicality and humor, the limited-edition Hot Pockets Holiday Sweater features zip-off sleeves that celebrate the brand's packaging update while bringing a festive twist to holiday gatherings.
Brand Marketing Manager Lauren Kelly highlights, 'What better way to say farewell to sleeves than by taking a beloved holiday season icon and making it sleeves-optional,' emphasizing innovation in their product design.
The launch of the holiday sweater not only represents a fun and festive approach to packaging change but also aims to save about five million pounds of paper waste annually.
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