The Netflix Christmas Cinematic Universe continues to grow with the release of "Hot Frosty," featuring connections to prior films like "Falling For Christmas" and nostalgic nods to classics like "Mean Girls."
Netflix has been strategically linking its Christmas films since 2017 with cameos and background scenes, using data to shape this cinematic universe, which has yet to achieve the popularity of major franchises.
The cameo appearance of Lindsay Lohan alongside Jennifer Coolidge in "Hot Frosty" exemplifies Netflix's effort to build a cohesive Christmas Cinematic Universe that appeals to nostalgia and interconnected storytelling.
While Netflix's "Hot Frosty" brings familiar faces to its audience, it remains to be seen if this approach can create the same cultural impact as the likes of Marvel and Star Wars.
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